Over a 30 year career in advertising and marketing, I've seen the words "new and improved", countless times in product descriptions and marketing material. They might be the two most overused and over rated adjectives in product labeling, advertising campaigns and collateral material .Rarely, are they true, well intended or otherwise.
Which brings me to the Pro V1 line.
Between R&D, product development, quality control, relentless ball testing in all aspects of the game from the professional tours, rank amateurs right down the line to the muni player trying to get in 9 holes a week, the effort Titleist puts forth to bring a ball to market, and constantly trying and succeeding to improve on the original ProV1,is a testament to their success. The numbers bear that out:the most played ball in the game....,period.
New and Improved? In this case, hell yes.