Hey, Team Titleist.
At Titleist, it's our mission to help you play better and enjoy the game more. Every day, we try to accomplish this through the products we manufacture, through precision golf ball and golf club fitting, through product education and through growing and supporting the Team Titleist community.
Most recently, we've also committed ourselves to helping golfers through instruction, partnering with world-class teachers on the Titleist staff to develop the Titleist Instruction Center.
A couple of weeks ago, we took our instructional initiative a step further and organized an in-person Learning Experience on Cape Cod. We approached this effort as a proof-of-concept exercise. We wanted to see how challenging it would be to stage a live event and we wanted to see how effective and valuable a full day of instruction would be for the golfers who participated.
Scroll through the gallery below for some highlights from the morning sessions:
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Fortunately, we had some of the best professionals in the business to lean on, led by our two instructors, Titleist staff members Skip Guss and Mark Heartfield. Both are valuable partners and both are highly regarded as top instructors in the New England area.
Skip is the owner of GolfRite in Southborough, MA and you've probably seen some of his great instructional content on the Instruction Center.
Mark, who had served as the Head Golf Professional at Sankaty Head Golf Club on Nantucket for 33 years, has recently moved back to the mainland and now serves as the Director of Instruction for The Ridge Club in Sandwich, MA.
We also had the privilege of working with Matt Baran, the Head Professional at The Ridge Club. Matt is an accomplished player and teacher in his own right and he and his staff made sure that our guests received VIP treatment throughout the experience.
On two consecutive days, Skip and Mark hosted a group of eight golfers. In the morning sessions, players were split into groups of four. While Skip taught four players chipping and pitching, Mark covered full swing fundamentals with the other group of four. After 45 minutes, the groups switched stations. Once every player had gone through full swing and chipping/pitching instruction, they split again, visiting Skip for putting and Mark for bunker play.
These early breakout sessions were followed by lunch, during which Mark and Skip answered questions and reviewed the concepts covered throughout the morning. We also held an informal discussion about golf ball performance, detailing each model in the Titleist Premium Performance line and explaining how they differ from each other in terms of Flight, Feel and Spin. Each player was provided with one two-ball sleeve each of Pro V1, Pro V1x, AVX and Pro V1x Left Dash, which they'd put to the test in the afternoon session.
Scroll through the gallery below for some highlights from the afternoon sessions:
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Right after lunch, the group moved to the Ridge Cub practice tee, where our teachers opened the floor for "student choice". This gave participants a chance to work one-on-on with Skip and Mark, focusing on areas of their particular games that needed the most attention, from putting to driving.
Once each golfer had been attended to, the group headed to the first tee, where Skip and Mark accompanied a group of four golfers each for a nine-hole playing lesson. The Ridge Club is a unique course with a good degree of elevation change. It's hard to find a flat lie, as the rolling fairways are peppered with many moguls and hillocks. This challenge gave Mark and Skip a great opportunity to cover uneven lies, specialty shots and course strategy as our participants often found themselves in challenging situations.
Skip and Mark rotated between the groups, offering the equivalent of medical second opinions throughout the lesson. Their individual perspectives were definitely beneficial for the players, as multiple TT members commented that two viewpoints vs. one from a single instructor was a big plus for them.
Mark and Skip wrapped up the playing lesson by having all players (themselves included) tee off together on the final hole. The ten-some made identifying golf balls in the fairway a bit more challenging, but the camaraderie it added put a nice bow on two enjoyable days and a great experience.
Our sincere thanks to everyone who participated and made this special event possible!
Rick